2026 Holiday Gift Guide Sign Up
Downtown Brick & Mortar Retailers - submit your products and services to be featured in our upcoming holiday shopping guide!
Please fill out the information in this form to apply to be included in this year's Holiday Gift Guide. If you have any questions, email emily.winter@harrisonburgva.gov.
~10K
PRINT GUIDES DISTRIBUTED
30
DAYS OF PAID PROMOTION
5+
ACCOMPANYING BLOG FEATURES
70K+
PROJECTED SOCIAL MEDIA VIEWS
Example of Downtown Holiday Shopping Guide from 2025
Holiday Shopping Guide FAQs
Please review the information below before filling out the form below.
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Based on trending shopping behavior, we are going to try an "affordable luxuries" theme for this year's holiday shopping guide. Please submit gift ideas from your business that are small, high-quality items or experiences that elevate someone’s daily routine without costing a fortune.
We will be highlighting treats under $10 to “splurges” up to $350.
Some qualities to consider:
gourmet flavors
signature fragrances
quality ingredients and craftsmanship
luxurious textures (i.e. silk, velvet)
investment pieces - things that will stand the test of time under frequent use
experiences you might partake in to “treat yourself”
Note: Depending on the number and types of submissions, we may consolidate some listings into a “roundup style” (i.e., rounding up all the exercise and dance classes) in which case businesses will get a discounted participation fee.
We know each business has different models and price ranges, if you are unsure what gift idea from your business would fit this theme, please email emily.winter@harrisonburgva.gov or call 540-432-8922.
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Submissions are open to retailers, service businesses, and tourism destinations located within downtown Harrisonburg. We ask that restaurants, cafes, breweries, etc., do not submit at this time.
As space allows, we will feature culinary businesses as a whole in the guide as an experiential gift offering. Please be on the lookout for our dining guide form in December/January.
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We will be charging a participation fee this year to cover the cost of production. Participation in the Holiday Gift Guide is $30 for Friends of Downtown, non-Friends will be charged $100. We will reach out to you with payment instructions once your submission has been confirmed.
Payment is due no later than October 26. Missing payment will result in your business being removed from the guide.
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Rather than submit a gift card or experience, we encourage you to think about the specific experience or item that the gift recipient is likely to buy with it. Is the certificate for a class? Can the gift card go toward a membership or subscription? Frame it in a way that shows the impact or memory they will receive (we will direct people to your gift certificate page when they click to learn more).
If you need help identifying a gift idea, please email emily.winter@harrisonburgva.gov or call 540-432-8936.
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Please only submit up to three ideas through the form below (you may submit the form multiple times, one for each gift idea).
To ensure that we get a variety of price points and types of gifts, we will likely select just one item or experience to feature. If we need additional material, we may reach out.
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Listing title (ideally a specific product, experience, etc. - up to 3 accepted)
Listing description (20-30 words)
Price or price range
Direct link to purchase product/experience online (if applicable)
High-quality photos of listings
Any deals, promotions or discounts running November 25 - December 24
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If you need help with a photo, please reach out to emily.winter@harrisonburgva.gov or indicate your need in the form below. We will work with out volunteers to schedule a time to conduct a photo shoot for your submission.
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September 8 - October 13: Accepting submissions for the Holiday Gift Guide through form
October 14 - October 25: Interviews, photography, writing, editing
October 25: PHOTOS DUE!
October 26: PARTICIPATION FEE DUE!
October 26 - 27: Draft and final edits are released for review
Wednesday, October 28: Final Draft is due for printing
November 25 - Guide published in Daily News-Record and online
November 25 - December 24: Holiday shopping campaigns (including blogs, reels, etc.)
2026 Holiday Gift Guide Sign-Up
Please fill out the information in this form to apply to be included in this year's Holiday Gift Guide. If you have any questions, email emily.winter@harrisonburgva.gov. Submissions for the 2026 gift guide will be open through Monday, October 12. We will be charging a participation fee this year. Participation in the Holiday Gift Guide is $30 for Friends of Downtown, non-Friends will be charged $100. We will reach out to you with payment information once your submission has been confirmed. You may submit this form up to three times.
2026 Theme: “Small Luxuries”
Please submit gift ideas from your business that are small, high-quality items or experiences that elevate someone’s daily routine without costing a fortune.
Additional prompts and ideas are included in FAQs above.
Thank you for being a part of our downtown communiity.
2026 Holiday Deals & Promotions
Please let us know about any deals or promotions you are planning for
Black Friday, Small Business Saturday, or the Holiday season.